Business Insights

Wayfinding Best Practices

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A lack of clear communication and poor wayfinding signage can turn a great customer experience into a stressful and confusing encounter. Wayfinding, the signage and tools that guide customers through the entire dining experience, can provide ease of mind and clear communication of the journey the customer can expect. Here are some key areas to ensure you’ve set up wayfinding, tips for designing your graphic and verbiage, as well as specific things fast casual and quick serve restaurants should keep in mind.

Key Area Points for Signs

Signage Design and Verbiage

Fast Casual and Quick Serve Restaurants

Fast casual and quick serve restaurants are often extremely crowded during peak hours, making wayfinding even more important, and customers will demand the ability to:

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