This site is owned and operated by Shamrock Foods Company. Your privacy on the Internet is of the utmost importance to us. At Shamrock Foods, we want to make your experience online satisfying and safe.
Because we gather certain types of information about our users, we feel you should fully understand the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.
Shamrock Foods gathers two types of information about users:
- Information that users provide through optional, voluntary submissions. These are voluntary submissions to receive our electronic newsletters, to participate in our message boards or forums, and from participation in polls and surveys.
- Information Shamrock Foods gathers through aggregated tracking information derived mainly by tallying page views throughout our sites. This information allows us to better tailor our content to readers’ needs and to help our advertisers and sponsors better understand the demographics of our audience. Because Shamrock Foods may derive revenue from sponsorships and advertising, providing such aggregated demographic data is essential to keeping our online service free to users.
- UNDER NO CIRCUMSTANCES DOES SHAMROCK FOODS DIVULGE ANY INFORMATION ABOUT AN INDIVIDUAL USER TO A THIRD PARTY WITHOUT THAT INDIVIDUAL USER’S CONSENT.
Shamrock Foods gathers user information in the following ways:
Optional Voluntary Information
We offer the following free services, which require some type of voluntary submission of personal information by users:
1. Electronic newsletters (dispatches)
We will offer a free electronic newsletter to users. Shamrock Foods gathers the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every newsletter that points users to the subscription management page. Users can also subscribe to the newsletters at the time they register for personalized access to the Web site.
2. Message boards/forums (INTERNAL WEB SITE ONLY)
Users of the site’s Message Boards and Forums must register separately for these services (both are free of charge) in order to post messages. During registration the user is required to supply a username, password and email address. Although email is generally reliable, email can be transmitted improperly or wrongfully intercepted. Shamrock Foods does not warrant or guarantee that the transmission of email messages will be uninterrupted or transmitted without error. Shamrock Foods reserves the right to reveal your identity (or whatever information we know about you) in the event of a complaint or legal action arising from any message posted by you.
Shamrock Foods may occasionally conduct user surveys to better target our content to our audience. We sometimes share the aggregated demographic information in these surveys with our sponsors, advertisers and partners. We do not share information about specific individuals with any third party without that individual’s consent.
Consistent with the Federal Children’s Online Privacy Protection Act of 1998 (COPPA), we will never knowingly request personally identifiable information from anyone under the age of 13 without requesting parental consent.
Shamrock Foods tracks user traffic patterns throughout all of our sites. However, we do not correlate this information with data about individual users. Shamrock Foods does break down overall usage statistics according to a user’s domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user’s browser).
Shamrock Foods sometimes tracks and catalogs the search terms that users enter in our Search function, but this tracking is not associated with individual users. We use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.
USE OF INFORMATION
Shamrock Foods uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of users.
As stated above, we use information that users voluntarily provide in order to send out electronic newsletters and to enable users to participate in polls, surveys, message boards and forums. We have the ability to send out newsletters to subscribers on a regular schedule (depending on the newsletter), and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing. SHAMROCK FOODS NEVER SHARES NEWSLETTER MAILING LISTS WITH ANY THIRD PARTIES, INCLUDING ADVERTISERS, SPONSORS OR PARTNERS.
We use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We track search terms entered in Search function as one of many measures of what interests our users. But we don’t track which terms a particular user enters.
Shamrock Foods creates aggregate reports on user demographics and traffic patterns for advertisers, sponsors and partners. This allows our advertisers to advertise more effectively, and allows our users to receive advertisements that are pertinent to their needs. Because we don’t track the usage patterns of individual users, an advertiser or sponsor will never know that a specific user clicked their ad. We will not disclose any information about any individual user except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
SHARING OF THE INFORMATION
Shamrock Foods uses the above-described information to tailor our content to suit your needs and help us and our advertisers better understand our audience’s demographics. This is essential in order to keep our service free. We will not share information about individual users with any third party, except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
Shamrock Foods operates data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary, and we permit only authorized individuals access to the information provided by our customers.
We give users options wherever necessary and practical. Such choices include:
- Opting not to register to receive our electronic newsletters
- Opting not to participate in certain interactive areas, which completely alleviates the need to gather any personally identifiable information from our users.