Shamrock Foods EXPO - Shamrock Foods

READY TO MIX IT UP?

Bold flavors, fresh ideas, and serious savings – all happening in one unforgettable day at Shamrock Foods EXPO. Taste what’s new, learn from the best in the industry, and discover ideas to elevate your menu and operations. With hundreds of products, live insights, and exclusive promotions, this is the culinary event you don’t want to miss.

CHOOSE YOUR EXPO

San Diego, CA

Wednesday, August 26, 2026
9:00 am - 4:00 pm

San Diego Convention Center
(Hall GH)
111 Harbor Dr, San Diego, CA 92101

WITH CHEF MICHAEL VOLTAGGIO

Customer Registration

Not yet a Shamrock Foods Customer?
Click here

Boise, ID

Wednesday, September 2, 2026
9:00 am - 4:00 pm

Boise Centre
850 W Front St, Boise, ID 83702

WITH CHEF MICHAEL VOLTAGGIO

Customer Registration

Not yet a Shamrock Foods Customer?
Click here

Phoenix, AZ

Wednesday, September 16, 2026
9:00 am - 4:00 pm

Phoenix Convention Center
(South Hall F & G)
33 S 3rd St, Phoenix, AZ 85004

WITH CHEF MICHAEL VOLTAGGIO

Customer Registration

Not yet a Shamrock Foods Customer?
Click here

Denver, CO

Tuesday, September 22, 2026
9:00 am - 4:00 pm

Colorado Convention Center
(Hall F)
700 14th St, Denver, CO 80202

WITH CHEF JET TILA

Customer Registration

Not yet a Shamrock Foods Customer?
Click here

Albuquerque, NM

Tuesday, September 29, 2026
9:00 am - 4:00 pm

Albuquerque Convention Center
401 2nd St NW, Albuquerque, NM 87102

WITH CHEF JET TILA

Customer Registration

Not yet a Shamrock Foods Customer?
Click here

TASTE WHAT'S NEXT

Discover what’s new and what's next at this year's EXPO. Explore the latest products from our supplier partners from trend-forward ingredients and menu innovations to labor-saving solutions and fresh takes on customer favorites. If it can help you work smarter, stand out, or satisfy evolving tastes, you’ll find it on the EXPO floor.

THE SHAMROCK EXPODITION

Embark on the Shamrock Expodition and discover new products, fresh ideas, and exclusive offers along the way. Visit each sponsor booth to complete the adventure, then stop by the Shamrock Expodition booth to claim exclusive event merchandise customized onsite just for you.

CULINARY THEATER SPOTLIGHT

KITCHEN CONVERSATIONS

10:00 am
Join our featured guest chef and local chefs for an unfiltered conversation about the industry like you’ve never heard before.

SHAMROCK FAMILY OF BRANDS CULINARY DEMO

11:00 am
Experience an inspiring cooking demo with our award-winning headline chef, showcasing ingredients from our exclusive Family of Brands products.

WHOLE FISH BREAKDOWN

12:00 pm
Watch as our master fishmonger turns a whole fish into perfect filets. In just minutes, you’ll witness expert knife skills, insider tips and the kind of craftsmanship for which Pier 22 Seafood CO. is best known.

FIRED UP! CHEF CHALLENGE

2:00 pm
Ready. Set. Cook!
Three local chefs have 30 minutes to create a winning dish, using a basket of mystery Shamrock Family of Brands ingredients. One winner who wows our panel of experts, will earn major bragging rights, a beautifully designed custom-engraved cleaver, and $500.

Live at EXPO 2024, three local chefs have 30 minutes to create a winning dish, using a basket of mystery, Shamrock Family of Brands ingredients. One winner who wows our panel of experts, including a special celebrity chef, will earn major bragging rights, and a very special prize.

If you’re fired up to compete in the Fired Up! Chef Challenge, please complete the information below. Once we’ve had a chance to review all potential contestants, we’ll be back in touch to let you know if you made the cut!

Ready. Set. Cook!

Live at EXPO 2026, three local chefs have 30 minutes to create a winning dish, using a basket of mystery Shamrock Family of Brands ingredients. One winner who wows our panel of experts, including a special celebrity chef, will earn major bragging rights and a very special prize.

If you're fired up to compete in the Fired Up! Challenge, please complete the information below. Once we've had a chance to review all potential contestants, we'll be back in touch to let you know if you made the cut!

Fired Up! Chef Challenge

Fill out my online form.

2026 SHAMROCK FOODS EXPO FEATURED CHEFS

FEATURED CHEF

CHEF MICHAEL VOLTAGGIO

San Diego – Aug 26
Boise – Sept 2
Phoenix – Sept 16

FEATURED CHEF

CHEF JET TILA

Denver – Sept 22
Albuquerque – Sept 29

FAQ

How do I sign up for the EXPO?

Who can go to the EXPO?

How much does it cost?

How do I join the Fired Up! Chef Challenge?

How do I take advantage of EXPO offers?

Get Rewarded Like Never Before

Get more great menu ideas and great savings on items you already purchase. Enjoy exclusive offers, rebates and promotions, and the chance to win great prizes, including trips to some amazing destinations with Shamrock Rewards.

Learn More

Take a look back at past EXPOs

CULINARY THEATER SPOTLIGHT

Kitchen Conversations with Chef Brooke Williamson

10:00 am

Join our featured guest chef and local chefs for an unfiltered conversation about the industry like you’ve never heard before.

WHOLE FISH BREAKDOWN

10:30 am

Watch as our master fishmonger turns a whole fish into perfect filets. In just minutes, you’ll witness expert knife skills, insider tips and the kind of craftsmanship for which Pier 22 Seafood CO. is best known.

SHAMROCK FAMILY OF BRANDS CULINARY DEMO

11:00 am

Experience an inspiring cooking demo with our award-winning headline chef, showcasing ingredients from our exclusive Family of Brands products.

FIRED UP! CHEF CHALLENGE

2:00 pm

Ready. Set. Cook!
Three local chefs have 30 minutes to create a winning dish, using a basket of mystery Shamrock Family of Brands ingredients. One winner who wows our panel of experts, will earn major bragging rights, a beautifully designed custom-engraved cleaver, and $500.

Live at EXPO 2024, three local chefs have 30 minutes to create a winning dish, using a basket of mystery, Shamrock Family of Brands ingredients. One winner who wows our panel of experts, including a special celebrity chef, will earn major bragging rights, and a very special prize.

If you’re fired up to compete in the Fired Up! Chef Challenge, please complete the information below. Once we’ve had a chance to review all potential contestants, we’ll be back in touch to let you know if you made the cut!

Culinary Creativity Takes Center Stage

Brooke Williamson is a celebrated Los Angeles-born chef, restaurateur, and winner of Bravo’s Top Chef Season 14 and Food Network’s Tournament of Champions. She is known for her vibrant, vegetable-forward cooking, culinary creativity and deep connection to Southern California’s ingredients. Launching her culinary career at 17, she trained under top chefs and co-founded acclaimed restaurants including Playa Provisions. Her debut cookbook, Sun-Kissed Cooking: Vegetables Front and Center, reimagines produce as the star of the plate.

A familiar face on Culinary Titans on Food Network’s Bobby’s Triple Threat, Brooke has served as a judge on culinary shows like 24 in 24, Chopped, and Guy’s Grocery Games. Brooke is also a passionate advocate for causes for No Kid Hungry and draws inspiration from gardening, family, and the local bounty that fuels her innovative cuisine.

The EXPO INSPIRATION GUIDE

Download the Expo App

FOLLOW THE EXPO

Follow along with all the fun on social. #ShamrockFoodsEXPO

OVERHEARD AT THE EXPO

“I come to the Shamrock Foods EXPO to see new ideas, sample new meats, and talk to food reps. I enjoy watching the chefs and their food displays. The EXPO helps me visualize more ideas for new menus. I also like them because I get a one-on-one with food representatives from Shamrock Foods' providers. This is great that you do things like this because it helps people like myself."

Canton K., Dietary Manager

St. Andrew's Village
Aurora, CO

“We like to attend the Shamrock Foods Expo every year to check out new ideas for future menu items and to keep up with the new trends and diets."

Sheila K.

Denver, CO

“I look forward to the Shamrock EXPO each year. It is a great opportunity to view and taste potential menu items for myself and my team. We enjoy the seminars and the cooking contest. It is also great that ownership and senior managers are at the event and accessible."

Wayne M.

St. Clair Winery and Bistro
Albuquerque, NM

“My favorite part about EXPO is getting to try new things that I have never tried before.”

Memo B.

Nello's Ahwatukee,
Phoenix, AZ

“It’s great to be at the Shamrock EXPO. We’re having a really great time, there are a lot of good vendors out here and we tried some awesome products. I love being a Shamrock customer!”

Jeff D.

Denver, CO