Business Insights

Turning Gripes Into Gold

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Turning Gripes Into Gold

Address these common pain points and win guest loyalty every time.


"Reduced menu with a trained staff = speed of service!"
- Karim Refaey, Shamrock Foods Restaurant Consultant,


LONG WAIT TIMES:

Leverage smart staffing to schedule peak-time coverage to reduce wait times and table management systems to optimize seating and reservations to improve flow.

LIMITED DIETARY OPTIONS:

Stay on top of menu updates and add diverse choices – vegetarian, vegan, gluten-free – and regularly refresh those options while creating customizations that allow substitutions to meet individual needs.

HIGH PRICES AND PERCEIVED VALUE:

Craft value messaging to highlight quality ingredients and culinary techniques to justify prices, and offer value options and deals like budget-friendly options or combos to appeal to all diners.

POOR OR INCONSISTENT SERVICE:

Leverage smart staffing to schedule peak-time coverage to reduce wait times and table management systems to optimize seating and reservations to improve flow.

TECH-RELATED ISSUES:

Invest in consistent, thorough training to ensure service excellence and create feedback loops with guest surveys and staff reviews to uncover and address service gaps.

CLEANLINESS + ATMOSPHERE:

Enforce strict cleaning protocols and schedules for consistent, visible cleanliness and run “ambiance checks” to adjust lighting, music and decor for a welcoming feel.


"Consumers expect value in every part of the experience – from service to ambiance. It’s not just about the menu.”
- Tim Maness, Shamrock Foods Restaurant Consultant

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