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With many cities across the United States requiring restaurant operators shift to take-out and delivery strategies, these marketing tips will help keep your business top of mind with consumers while also driving profitability.
Here's how:
Update take-out and to-go menus
When shifting to a to-go and delivery format, determine what you’ll offer in terms of takeout and bundled meals. There are lots of opportunities to feature partially prepared meals that customers can pick up and re-heat at home.
Sell gift cards
Emphasize value with bundles such as a free $10 gift card when you spend $100 on gift cards with to-go/delivery orders.
Promote online and via social media
Post enticing descriptions of your food and hospitality, as well as what protective measures your restaurant is using to ensure customers' peace of mind. Include ordering links with discounts on other promotions.
Deliver the news
Incorporate flyers or coupons in your delivery and to-go packaging to advertise offers, feature gift cards, and tout what your establishment is doing in response to COVID-19.
Reach out to past customers
Reconnect with guests who have ordered from you in the past. Let them know what you're offering.
Ask your Shamrock Foods Sales Representative how you can embrace these opportunities.
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