‘Tis the season, so expect more and more guests to turn to you to bring their parties to life. Whether it’s large tables, private rooms – or even the entire restaurant – businesses, families and groups of friends will be booking their celebrations. Plus, those who entertain at home – and are time-crunched – are increasingly turning to the restaurants they love and trust for off-site catering to take away some of the stress and serve up a great experience.
Catering sales for in-restaurant private dining and quick-serve/retail has increased over 25% and nearly $68MM in revenue opportunities*
Executing the busy holiday season well is essential to retaining and strengthening ties with current customers. Moreover, their guests may be making their first visit to your restaurant, so impressing them is also key to building new sales.
Are you ready? We’ve made a list – and checked it twice.
Develop special holiday menus for on- or off- premises catering as well as takeaway catering. Order any new ingredients early to have time to perfect the recipes.
Contact customers who’ve used your catering services or ordered takeaway catering from you before. This contact offers a perfect touchpoint with customers and can build sales.
Set the Scene
Set up holiday décor. Make sure indoor/outdoor lights are adequate and in working order. Get rid of those dust bunnies and cobwebs! Light fixtures are a frequent culprit.
Take Stock of Tableware and Servingware
Inventory place-settings, centerpieces, serving pieces, table lights, linens, buffet setups, platters, etc. You don’t want to fall short during your busiest time of year!
Gear up for Catering
Arrange for additional equipment and staff, as well as takeaway packaging. Consider hiring seasonal staff specifically for takeaway-catering fulfillment to allow for uninterrupted service for in-house guests.
Catering – offered by more than 40 percent of foodservice operators across all segments – affords the opportunity to grow your business within and outside your operation.**
Benchmark Your Business
Study your sales from the previous holiday season to project when your busiest times are likely to occur, then plan and staff up accordingly.
Train for the holiday rush
Educate staff about practices such as gracious ways to handle increased traffic at the front door, how to serve large parties and how to keep order in the back of the house.
Be Mindful of the Great Outdoors
The parking lot and exterior of your restaurant create guests’ first impression. Make sure it’s pristine, free of pavement hazards and clear of debris or ice.
Plan for the Most Wonderful Time of the Year
Visit ShamrockORDERS to order the tableware and gear you need.
*Source: Nation’s Restaurant News, Catersource projection, 2018
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