The Rise of Gluten-Free & Healthy Pizza Crust Alternatives

In the dynamic world of foodservice, staying ahead of trends isn’t just a strategy—it’s a necessity. With growing consumer demand for gluten-free and healthy options, restaurant chefs and operators have an exciting opportunity to diversify their menus and capture a loyal customer base.  

According to the Gluten Intolerance Group, the gluten-free market in the U.S. is projected to grow by $1.15 billion by 2026, driven by health-conscious consumers and those managing dietary restrictions. While only about 1% of Americans have celiac disease, an estimated 25% of consumers actively seek out gluten-free options. Many consumers associate gluten-free foods with health benefits such as reduced inflammation, improved digestion, and lower calorie intake. For others, it’s a lifestyle choice rooted in clean eating or curiosity about alternatives to traditional wheat-based products.  

This means gluten-free offerings are no longer niche—they’re mainstream. Offering gluten-free or low-gluten pizza can: 

• Expand your customer base: Cater to those with dietary restrictions and the growing number of health-conscious diners. 
• Enhance your reputation: Demonstrate your commitment to inclusivity and innovation. 
• Boost sales: Consumers often perceive gluten-free products as premium, allowing for slightly higher menu prices. 

Pizza remains a beloved comfort food, but today’s diners want indulgence without compromise. That’s where alternative crusts shine. This growing interest makes these products a valuable addition to your menu, especially when paired with health-forward crust innovations. Here are some trending options to consider: 

1. Cauliflower Crusts 

Cauliflower crusts have become synonymous with healthy pizza alternatives. They’re naturally gluten-free, low-carb, and rich in nutrients like vitamin C and fiber. Brands like OGGI Cauliflower Crust deliver a premium product that’s both delicious and easy to work with in a commercial kitchen. 

2. Pinsa Crusts 

Hailing from Italy, pinsa is a light, airy crust made with rice, soy, and wheat flour. While not “gluten-free”, its unique texture and digestibility make it a standout on any menu. Festa Romana or Monte Pollino Pinsa offers authentic pinsa crusts perfect for operators looking to add a gourmet flair. 

3. Ancient Grain Crusts 

Crusts made from ancient grains like quinoa, amaranth, and sorghum are gaining traction for their robust flavors and nutrient profiles. They’re ideal for diners seeking something hearty yet healthy. 

4. Rich’s Gluten-Free Crusts 

Known for quality and versatility, Rich’s Crusts provide an excellent base for chefs to get creative. Whether for gluten-free or healthier pizza builds, these crusts meet diverse dietary needs without sacrificing taste. 

You can turn a simple menu addition into a powerful draw for customers seeking better-for-you options. Incorporating gluten-free and alternative crusts is easier when you collaborate with trusted suppliers. As gluten-free and health-conscious eating continues to rise, offering innovative pizza crust options is a strategic move for restaurant operators.  

Ready to take your pizza menu to the next level? Work with our team of Italian Menu specialists to create offerings that delight your customers and keep them coming back for more.