It's Milkshake Season
When it comes to craveability, texture creates interesting mouthfeel that’s just as critical as flavor. Think crispy fried chicken. Or crunchy potato chips.
And now … milkshakes.
No, not the classic thick blend of ice cream, milk and flavored syrup. Today’s next-level textured milkshakes are spoon-worthy, full-fledged desserts. When rich, creamy milk and ice cream from Shamrock Farms® are loaded chock-full of delicious inclusions – candy, cake, pie, doughnuts and various other pastries, as well as cereal and even bacon – they deliver the ultimate in decadent indulgence.
Adding texture to shakes affords an easy way to expand and add variety to dessert menus. Plus, they’re something consumers can’t or don’t want to prepare for themselves at home. And textured shakes offer a growth opportunity – standard milkshakes are on 31% of chain menus and 7.6% of independent operators’ menus*.
There’s room for more milkshakes on menus everywhere and signature textured shakes offer the kind of differentiation that builds sales, generates buzz and enhances perceived value – which allows you to charge a premium price.
Consider the many opportunities textured milkshakes offer:
Blend hunks of those delectable cakes you serve from Brickfire Bakery® into fancy milkshakes. Customers who love both red velvet cake and milkshakes won’t have to choose — and they’ll love you for it.
Don’t toss out day-old desserts; give them new life as a textured milkshake ingredient.
Create Seasonal LTOs
Pie is an especially popular add-in for textured milkshakes. Think blueberry-pie milkshakes for the summer; apple-pie milkshakes for the fall. Crumble gingerbread or peppermint bark into milkshakes for the holidays.
Sweet-savory is a popular flavor profile these days — think chocolate-covered potato chips. For your swavory milkshakes, blend chopped bacon from Prairie Creek® or everything-bagel seasoning from Katy’s Kitchen® into milkshakes. Garnish with a chocolate-covered pretzel to amplify the effect.
Embrace Snacking Opportunities
Portability automatically makes milkshakes an ideal snack for flex-diners on the go. Adding textural elements makes milkshakes satisfying enough to tide diners over until their next meal. Serve these milkshakes in leakproof, sustainable cups from ProPak®.
Popular Textured-Milkshake Inclusions
Trending mix-ins include:
- Graham cracker crumbs
- Cookie dough
- Candy – from bars, peanut-butter cups, chocolate candies, etc.
- Doughnut holes
- Sugarcone pieces
- Cereal (Corn Flakes, Cinnamon Toast Crunch®, etc.)
- Coarsely ground pepper and other spices (cinnamon, nutmeg, orange zest, tajin, etc.)
*Source: Datassential, 2022
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