Business Insights

Top Ways to Execute a Winning Playbook

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Sometimes it’s hard to tell where playoffs competition is at its fiercest – on the football field or among foodservice operators vying for fans.

We’re rooting for you! Win that playoffs business by thinking like a top team. Tackle strategies that end around the competition and signal to fans that yours is the only place to fuel their game experience.

Follow the plays in our marketing playbook and get ready to receive the customers who’ll come rushing in.

The Pregame: Your Prep List

Plan out everything from special dishes/menus to the language and visuals you’ll use in online and print marketing. Kick off your promotions early — at least one month before the playoffs.


  • Menu specials and playoffs-related activities on your website and social-media sites, signage, table tents, and menu inserts. Have servers talk these up to customers.

  • Corporate and other private-party playoff business that brings in large groups.

  • Tailgate – and takeaway – catering menus and services.

  • Off-premises catering opportunities.

  • Special accommodations and activities — e.g., patio grilling that creates that at-the-game feeling.

Game-Day Action

  • Live tweet during the game. It’s a great way to fill any empty seats. If the house is full, tweet about your success.

  • Instagram pictures of fans enjoying the playoffs food and fun at your place.

  • Recruit new draft picks. This is a fan-tastic opportunity to impress newcomers brought along by regulars. Ask customers if it’s their first time there. Give them a token or coupon for an item discount the next time they come in.


Create and strengthen touch points even after the last down.

  • Menu Brickfire Bakery® dessert and Ridgeline® Coffee Roasters signature beverage specials for post-playoffs celebrating, commiserating or just plain lingering after the game.

  • Promote evening specials for those who watched at home and are ready to get out of the house – or who want to skip sports festivities altogether.

  • Offer an “Instant-Replay” promotion that gives customers one more chance to enjoy game-day specials the day after the playoffs.

  • Reconnect with those who attended your event and friended your operation on Facebook, or who opted in to receive online messages from you. Invite them to come back to your restaurant.

  • Once you’re done scrambling during this year’s playoffs, analyze your sales data and social-media responses. Use what you learn to make next year’s playoffs sales even stronger.

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