Business Insights

Top Ways to Execute a Winning Playbook

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Sometimes it’s hard to tell where playoffs competition is at its fiercest – on the football field or among foodservice operators vying for fans. We’re rooting for you! Win that playoffs business by thinking like a top team.  

The Pregame: Your Prep List

Plan out everything from special dishes/menus to the language and visuals you’ll use in online and print marketing. Kick off your promotions early — at least one month before the playoffs. 


  • Menu specials and playoffs-related activities on your website and social-media sites, signage, table tents, and menu inserts. Have servers talk these up in restaurant and to carry-out customers.

  • Small group catering menus and services.

  • Special accommodations and activities — e.g., patio grilling that creates that at-the-game feeling.

Game-Day Action

  • Live tweet during the game. It’s a great way to highlight your establishments offerings.

  • Instagram pictures of fans safely enjoying the playoffs food and atmosphere at your place.

  • Recruit new draft picks. This is a fan-tastic opportunity to impress newcomers brought along by regulars. Ask customers if it’s their first time there. Give them a token or coupon for an item discount the next time they come in or order take-out.


Create and strengthen touch points even after the last down.

  • Menu Brickfire Bakery® dessert and Four Leaf Coffee® Roasters signature beverage specials for post-playoffs celebrating or commiserating.

  • Offer an “Instant-Replay” promotion that gives customers one more chance to enjoy game-day specials the day after the playoffs.

  • Reconnect with those who followed your operation on social media. Invite them to visit your restaurant for dine-in or take-out.

  • Analyze your sales data and social-media responses. Use what you learn to make next year’s playoffs sales even stronger!

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