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Diners Give Immunity-Boosting Foods a Shot

Health-forward options that fit your brand can satisfy diners' quest for wellness.

Of consumers say they wish immunity-boosting foods or ingredients were an option everywhere they go out to eat
want immunity-boosting ingredients in everything they eat

Consumers are seeking healthy choices and personalized nutrition. They want benefits from real food. Here's how to satisfy.

  • Emphasize Sales-Building Attributes

    Boost sales with Regal Crest Farms® Natural* Reserve Poultry, Cobblestreet MKT.® All Natural* Deli Meats and Shamrock Farms® Dairy with no artificial growth hormones.

  • Cleaner Label Items

    Consumers gravitate to items with a cleaner label, such as all natural items, items with no antibiotics ever and no added hormones.

  • Showcase "Feel Good" Benefits

    Nutrient-dense, no saturated fat, high protein, no artificial ingredients, heart healthy, no high-fructose corn syrup and low sodium are all "feel good" benefits.

  • Empower Diners

    Offer "create your own" menu options.

  • Stay Current

    Track sales, monitor ordering patters and adapt dishes in order to stay current.

Health is top of mind today and consumers are gravitating toward immunity-boosting foods. In a 2020 survey, 70% said they believe certain foods and ingredients can boost immunity.

Foods believed to boost immunity or strengthen recovery:

  • Dark, leafy greens
  • Super fruits
  • Broccoli
  • Tea
  • Garlic
  • Root vegetables
  • Nuts
  • Fish
  • Yogurt
  • Citrus

*All Natural - Minimally processed, no artificial ingredients

Source: Datassential, 2020

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