Business Insights

How to Tackle Takeout for the Big Game

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Millions of football fans will host playoffs parties this year instead of going to a restaurant or bar. That’s actually something to cheer about for operators who tackle takeout and win at feeding fans wherever they are! Whatever team is playing, whatever happens on the field, food – and lots of it – is fundamental to the experience.

Make hosting a snap and get your food invited to those parties!

Here’s how.

Get Your Takeout Game On!

  • Develop takeout and takeaway catering menus at least one month in advance.

  • Create profitable bundles with fan-favorite foods and beverages.

  • Menu foods that travel well.

  • Test new items and LTOs on your takeout menu.

60 million people planned to attend a party for the big game*
  • Use packaging that preserves food quality and safety such as ProPak® Foil Containers and Lids.

  • Promote your takeout and takeaway catering services on your in-house menus, signage, website and social media.

  • Make sure your online ordering/mobile apps are in working order. Don’t have those apps? Launch ’em in advance of the playoffs, if at all possible.

Online catering orders increase by
0%
for the playoffs***
  • Ramp up back-of-the-house systems for pre-game and during-game order efficiency that doesn’t interfere with in-house dining.

  • Train staff for ordering and fulfillment. Consider dedicating an employee or two to this.

  • Make sure delivery resources – internal or external – are in place and playoffs-ready.

1 in 7 people order takeout for the playoffs**
  • Stock up on extra takeout packaging.

  • Leverage takeout and takeaway catering business as a way to build in-house visits. Offer incentives for future visits to your operation.

  • Draft customers to become loyalty-program members.

0%
of people say they planned to host a party for the big game*

Pizza is the most ordered takeout food for the playoffs**

Second-most ordered takeout food for the playoffs is wings**

14 out of 15 of the items that see the biggest order increases on Grubhub during the playoffs are varieties of pizza or wings***

7 hours before the game is when restaurant orders begin to increase in volume***

The biggest spenders on game-day parties: consumers ages 35 to 44 (their average per capita spending: $123.36)*

*CNBC

** Premio Foods

*** Nation’s Restaurant News

****restaurantbusinessonline.com

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