Millions of football fans will be watching the playoffs at home this year instead of going to a restaurant or bar. That’s actually something to cheer about for operators who tackle takeout and win at feeding fans wherever they are! Whatever team is playing, whatever happens on the field, food – and lots of it - is fundamental to the experience.
Get Game Day Ready
Develop takeout and takeaway catering menus at least one month in advance.
Stock up on extra to-go packaging. Remember to use packaging that preserves food quality and safety such as ProPak®.
Create profitable bundles with fan-favorite foods and beverages.
Test new items and LTOs on your takeout menu.
Ramp up back-of-the-house systems for pre-game and during-game order efficiency that doesn't interfere with in-house dining.
Train staff for ordering and fulfillment. Consider dedicating an employee or two to this.
Make sure delivery resources – internal or external – are in place and playoffs-ready.
Pizza is the most ordered takeout food for the playoffs**
Complete the Pass!
Promote your takeout and takeaway catering services on your in-house menus, signage, website and social media.
Make sure your online ordering/mobile apps are in working order. Don't have those apps? Launch 'em in advance of the playoffs, if at all possible.
Draft customers to become loyalty-program members.
Leverage takeout and takeaway catering business as a way to build in-house visits. Offer incentives for future visits to your operation.
** Premio Foods
*** Nation's Restaurant News
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7 hours before the game is when restaurant orders begin to increase in volume***
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