Google My Business
With a variety of features and capabilities, restaurants verified with Google My Business can leverage the Google platform to organically drive users and engagement to their pages and drive new orders.
Read on for tips to best leverage and maximize a Google My Business listing - through good times and the more challenging of times.
Be Sure to Upload Photos
Photos not only expand the amount of content hosted by Google My Business listings, but according to recent studies have been proven to drive additional awareness and engagement.
- Google Documentation
Google Posts
As restaurants look for new, organic streams to communicate to potential patrons and searchers, Google Posts provides a platform to share, information, offers, and discounts.
- Google Documentation
Menu
Google My Businesses menu feature allows for restaurants to write in menu items directly into the Google My Business platform. This feature allows for restaurants to populate for searches that are looking for food types (ie. pepperoni pizza in near me)
- Google Documentation
Online Ordering & Delivery
To enable restaurants to receive online orders for pickup and delivery, Google My Business offers an online order button for restaurants that are partnered with specific providers.
- Google Documentation
Please note that specific features may be powered down as there is Limited GMB functionality due to COVID-19
Digital Content
Amidst the challenges within the foodservice industry throughout the growth of COVID-19, restaurants are provided with the opportunity to use additional bandwidth to drive more customers by creating unique content for their consumers.
Website Content
Restaurant Blogs
- Highlight employee stories
- Written blog
- Video interviews
- Imagery
- Recipes from menu items
- Written recipes
- Video instructions
- Imagery
Discounts and Offers
- Promotion of special
- Discounts for in bulk purchases
- Discounts for customers contributing to a canned food drive
To increase visibility and engagement with new and existing customers, restaurants can leverage blog content and online discounts through organic and paid social media campaigns, and email.
Share this Post
Get Rewarded Like Never Before
Get more great menu ideas and great savings on items you already purchase. Enjoy exclusive offers, rebates and promotions, and the chance to win great prizes, including trips to some amazing destinations with Shamrock Rewards.
Continue Reading
Prep, Weigh, Measure
Use these tools to help manage your inventory and optimize your kitchen.
MyShamrock
Your online portal to place orders, track your deliveries and access your transaction history.
Conversion Charts
Quickly convert measurements for your recipes with these helpful conversion charts for your kitchen.
Kitchentelligence Magazine
Find fresh ideas for your menu, tips to enhance your operations and customer success stories in our magazine.
Talk food to us.
Our team of seasoned professionals is ready to help you choose the right products for your business, and put our deep knowledge of the industry to work for you.