Essential Social Media Checklist

Include your website's URL. Make sure your username and handle are clear and concise. If you have multiple units under the same brand, use the same profile - it helps to leverage overall reach. Use a profile image that's easily identifiable - logos are a best bet. Think of your header image as a billboard. Refresh it often to highlight promotions, events, menu items, etc. Make sure your profile is complete. Include contact information, cuisine type, menus and click-to-order (the fewer clicks, the better). Include information in your bio that communicates what sets your operation apart from your competition.

Highlight the increased safety and sanitation protocols you've implemented for in-house dining, and the eco-friendly measures you're taking. Show table spacing or how you've set up a socially distanced takeout area. Emphasize that your restaurant is open for business. Post menus as information about procedures for reservations, takeout and delivery. Prominently feature specials and LTOs. Post photos and videos, as they receive higher engagement than text alone. Extend your brand's message and reach by using some local, trending hashtags such as #takeouttuesday or #supportlocal. Use visitor data on each platform as a guide to optimum posting tomes and frequency. Be responsive. Review feedback and answer in your brand voice.

Support social media! content with paid advertising. Craft ads to boost posts, encourage page likes and shares, or drive traffic to online ordering or menu pages. Determine your target audience's demographics, location, likes and preferences. Encourage email opt-ins.