Plant-Based Chik’n? No Clucking Way!

Sponsored by Kellogg's® Away From Home

Plant-based dining is a trend that continues to grow, with 45 million consumers enjoying plant-based proteins regularly¹.

Since the onset of the COVID-19 pandemic, there has been a surge of up to 90%² of consumers choosing plant-based alternatives.³ 94% of Americans are willing to eat more plant-based foods⁴ and this trend is expected to continue with nearly 9 out of 10 consumers expected to retain interest in plant-based proteins once the foodservice industry stabilizes.⁵

During the past few years, many new plant-based protein formats have been introduced. The latest offering from Incogmeato® by MorningStar Farms® is the new Homestyle Chik’n Tenders. Each plump, 100% plant-based tender is coated in a hearty, crispy, homestyle breading. They’re a delicious vegan option to pair with a zesty sauce, add to a favorite entrée, prepare in a tasty salad, add to appetizers, wraps and more!

Many consumers are pro-protein, with 61% of U.S. adults looking to add more protein to their diets regularly⁶, with some desiring a meat analogue product for that “just like meat” experience. Incogmeato® by MorningStar Farms® Homestyle Chik’n Tenders are juicy and tasty and the interior pulls apart just like whole muscle chicken.

Plant-based burgers and crumbles are becoming more commonplace. However, consumers have differing tastes and preferences, so it’s important for restaurants to menu a variety of plant-based proteins. Incogmeato® by MorningStar Farms® Homestyle Chik’n Tenders are ready to serve in as little as 4 minutes, making them a convenient addition to any foodservice establishment’s offerings.

Some current trends driving this plant-based consumer demand include⁷:

• Health & wellness
• Environmental sustainability
• Animal welfare
• Allergies