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Plant-Based Chik’n? No Clucking Way!

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Sponsored by Kellogg's® Away From Home

Plant-based dining is a trend that continues to grow, with 45 million consumers enjoying plant-based proteins regularly1.

Since the onset of the COVID-19 pandemic, there has been a surge of up to 90%2 of consumers choosing plant-based alternatives.3 94% of Americans are willing to eat more plant-based foods4 and this trend is expected to continue with nearly 9 out of 10 consumers expected to retain interest in plant-based proteins once the foodservice industry stabilizes.5

During the past few years, many new plant-based protein formats have been introduced. The latest offering from Incogmeato® by MorningStar Farms® is the new Homestyle Chik’n Tenders. Each plump, 100% plant-based tender is coated in a hearty, crispy, homestyle breading. They’re a delicious vegan option to pair with a zesty sauce, add to a favorite entrée, prepare in a tasty salad, add to appetizers, wraps and more!

Many consumers are pro-protein, with 61% of U.S. adults looking to add more protein to their diets regularly6, with some desiring a meat analogue product for that “just like meat” experience. Incogmeato® by MorningStar Farms® Homestyle Chik’n Tenders are juicy and tasty and the interior pulls apart just like whole muscle chicken.

Plant-based burgers and crumbles are becoming more commonplace. However, consumers have differing tastes and preferences, so it’s important for restaurants to menu a variety of plant-based proteins. Incogmeato® by MorningStar Farms® Homestyle Chik’n Tenders are ready to serve in as little as 4 minutes, making them a convenient addition to any foodservice establishment’s offerings.

Some current trends driving this plant-based consumer demand include7:

  • Health & wellness
  • Environmental sustainability
  • Animal welfare
  • Allergies

With plant-based proteins currently found on only about 13% of foodservice menus8 and more than 1 in 4 consumers looking for more plant-based options9, adding new plant-based options can help boost sales. To learn more about Incogmeato® by MorningStar Farms® Homestyle Chik’n Tenders and our other plant-based protein options, as well as delicious recipe ideas, reach out to your Shamrock Foods Sales Representative.

1 The NPD Group/National Eating Trends®, 2YE Feb 2019
2 PFBA, 2020
3 Fortune, May 2020
4 Yale Survey, Veg News, February 2020
5 Datassential, Coronavirus Webinar, May 2020
6 The NPD Group/Dieting Monitor, Feb 2019
7 The NPD Group/Fed. 2019 Omnibus data
8 The NPD Group/Supply Track®, 12ME Nov 2018
9 Plant-Based Protein A&U Study, Datassential, May 2019

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