Customer Stories

Sawmill Market: A Hub of Culinary Creativity

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Albuquerque’s SAWMILL MARKET is the go-to place for lovers of regional food and history.

Housed in the renovated historic Paxton Lumber Co. building, Sawmill Market is New Mexico’s largest urban food hall with 17 food merchants and an outdoor dining/play space. Drawing on Southwest Native-American, Mexican, Spanish and Western culture and historical influences, it provides memorable food and cultural experiences. It’s a big draw that’s helping restore the vibrancy for which the area was known a century ago.

"Sawmill Market is a friendly neighborhood hub where locals and visitors are always welcome."Molly Ryckman, Sawmill Market VP of Sales and Marketing

WHAT SETS YOU APART FROM YOUR COMPETITORS?

MR: Thanks to Sawmill Market’s 25,000 square feet of space, the variety of dining options under one roof is unmatched in the state.

HOW DO YOU MOTIVATE YOUR STAFF?

MR: By providing an environment that recognizes excellence, provides advancement opportunities and surrounds each employee with talented team members who are passionate about their work.

WHAT OPPORTUNITIES HAVE YOU EMBRACED LATELY?

MR: Re-envisioning how we do everything — ordering, pricing, menu details and more.

WHAT INSPIRES YOU?

MR: Day-to-day interactions with people that can open up some wonderful conversation and collaboration. Taking the time to really slow down enough to see and acknowledge the unique and beautiful people and places you come across in everyday life.

WHAT NEW CUSTOMER BEHAVIORS ARE YOU SEEING?

MR: The current customer prefers options. Dine-in for when there’s time to sit down to relax and socialize. To-go and curbside options when time is of the essence.

HOW DO YOU ENSURE A HIGH LEVEL OF HOSPITALITY?

MR: It comes down to our amazing team members. When you care about what you do and love doing it, it shows, whether it’s packing a to-go order or plating a beautiful dish meant to be savored. Taking the time — each and every time — makes this possible.

HOW DO YOU MANAGE ANY TAKEOUT/CURBSIDE/DELIVERY SERVICES?

MR: Our website provides information about ordering for pickup and delivery.

HOW DO YOU KEEP PROFITABILITY HIGH?

MR: Sourcing the very best ingredients makes it possible to provide the highest- quality finished product. This keeps profitability high by ensuring that customers see the value in what they purchased and keeps them returning.

HAVE YOU CHANGED YOUR MENU?

MR: We evaluated our menus and are providing numerous healthy options as well as bringing back some tried-and-true favorites.

HOW DO YOU ATTRACT NEW CUSTOMERS?

MR: Our lineup of new vendors and new offerings is ever changing. There’s always something new and exciting to try.

HOW DO YOU FOSTER CUSTOMER LOYALTY?

MR: Consistent quality, exceptional variety of local offerings and down-to earth hospitality.

HAVE YOU MADE CHANGES YOU EXPECT WILL CARRY OVER IN 2022?

MR: We added online ordering that allows ordering from all vendors.

What Shamrock Foods Brings to the Table:

Our business relationship helps us source the high-quality services and products our customers expect.

Signature Dishes

  • Bee Sting Pizza (Hawt Pizza)
  • Frito Pie (Red & Green)
  • Fresas Mi Amor (XO Waffle)
  • Elevated Avocado Toast (Mercantile)

sawmillmarket.com

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