Business Insights

Mother’s Day Restaurant Preparation Timeline

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Mother’s Day Timeline

Are you ramping up for the Mother’s Day restaurant rush? Wondering where to start or what to get an early jump on? This quick timeline can help!

8 Weeks Out

  • Inventory china, glassware and silverware and place an order for those items as well as tablecloths, napkins, and table decorations
  • Order flowers or roses to give to moms
  • Partner and provide a cross promotional flyer to retailers where customers are likely to purchase gifts for mom’s – i.e. day spas, boutiques, card shops etc.

6 Weeks Out

  • Take inventory of non-food essentials such as silverware, glassware, linens, napkins, take-out containers, sauté pans and kids cups
  • Begin concepting menu offerings and merchandising

5 Weeks Prior

  • Finalize the menu and cost it out
  • Work with sales rep on any special items needed such as special order items
    (like flowers, long stem strawberries, etc.) or items that the customer will use in a large quantity that they do not normally use, such as 12 cases of lemon cheesecake

4 Weeks Prior (One month before Mother’s Day)

  • Set up social media ads/posts promoting Mother’s Day with a link to make a reservation
  • Avoid overbooking by having multiple seating times. Promote these times thru social media, flyers etc.
  • Test recipes for new items that will be served and make sure kitchen and wait staff are trained on those items
  • 3 Weeks Prior

    • Burst out another ad/post on social media, tease menu, entertainment, etc.
    • Update your online menu across all relevant sites

    2 Weeks Prior

    • Burst out another social media ad/post stating what they are doing special for mothers (i.e.: all mothers get a free dessert, all mothers get a flower, etc.)
    • Also put a printed copy of the ad on the door, as a table tent, or somewhere inside the restaurant so customers dining at that restaurant know that there is something special for Mother’s Day

    1 Week Before Mother’s Day

    • Place Mother’s Day order and confirm all needed items are in house
    • Confirm reservations

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