Business Insights

Maximizing Delivery Margins

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Enhancing Profitability

Take the delivery opportunity to the next level with some detailed number crunching.

“Make the Shamrock Foods Profitability Calculator part of your operation’s financial tools,” advises Chef Angel Morales, Shamrock Foods Corporate Chef, AZ.

“Create an actual strategy around delivery. It’s all a math problem.”

increase in use of food-delivery services for the restaurant and food categories over the last year.*

How can you get the most out of this essential tool?

“It’s very simple if you have accurate data and not guesses,” says Tim Maness, Shamrock Foods Business Review Specialist, CO. “We have a year of data behind us now, so it’s easier to determine habits and trends.”

“This tool creates awareness, and awareness is the catalyst for change, By understanding what the current guest-check average is and looking at how it’s affected by incremental increases through upselling, add-ons, recommendations, strategic placement, etc., you can move that profit line dramatically,” says Bo Bryant, Shamrock Foods Restaurant Consultant.

The Shamrock Foods Profitability Calculator walks you through calculations step by step for factors such as:

  • One: Estimated Revenue

    including deliveries per day, average delivery ticket and total daily delivery sales.

  • two: Estimated expenses

    Including auto insurance, technology, labor hours/total costs, packaging, order-error totals, service costs and fees.

  • three: delivery-driver compensation

    Including daily fee share per driver, hourly wages, tips and average driver earnings per shift/hour.

For each of the above, the Shamrock Foods Profitability Calculator offers clear explanations and prompts. Assumptions and rationales are spelled out, and placeholder financial figures make it easy to see why each consideration is essential.

Delivery By the numbers


As you evaluate delivery’s profitability potential, factor into the equation what’s realistic for your operation. 

One caveat: you may discover that delivery isn't the right option for your operation.

“This tool was created to determine feasibility, not deliver false promises,” Bryant says. “Delivery is not for every operation. Be honest. Delivery takes time to build. Do you have the patience to grow this channel? Look before you leap.”

Access the profitability calculator here.

*Deloitte 2021; Datassential, November 2020.

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