Business Insights

Markon’s Ready-Set-Serve® Logo & Packaging Refresh

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At Markon, we not only stand for fresh produce, but also for fresh ideas and innovation. When we created Ready-Set- Serve® (RSS) over 20 years ago, it was revolutionary—the first pre-prepped, table-ready brand created specifically for the foodservice industry. RSS was developed to address operators’ need for consistency, labor savings, and food safety.

Last updated in 2004, Markon is changing the look and feel of our RSS logos and packaging design. After refining our graphic concepts and brand messaging, we surveyed our many stakeholders, including members and customers—and found this version rose to the top.

Over the years this product line has evolved from basic, lightly prepped items to more culinary-minded, value-added fruits and vegetables. Today’s RSS is the perfect blend of creativity and consistency—providing products that offer the flexibility to reach higher, to elevate chefs’ craft, to offer savvy, healthy-conscious customers more. More flavor, more expression. More of the bold, inspired, outside-the-menu creations they’re looking for.

What does the new logo and packaging look like?

  • Product names get container treatment to help them pop, with arched descriptor inspired by logo shape
  • Juice packaging comes alive with color label and fruit illustration

When will we see the changes?

Soon! Expect to see the new cartons and logo representation in your warehouses starting in a limited way in January
2020, followed by a complete transition in September 2020.

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