Football season is one of the biggest food occasions of the year, bringing fans together to watch, cheer, celebrate, and eat. With 64% of Americans identifying as sports fans¹ and major sporting events capable of driving restaurant sales increases, game day presents a huge opportunity for operators. Creating new or limited-time-only menu experiences can help bring in new customers and increase demand during football season.

• Regionally-inspired recipes: Got a popular football team in your area? Build an LTO around the flavors and ingredients your region is most known for to celebrate your favorite teams with a winning appetizer.
• Pick-Six Flight: Pair three fries with three dips for an unforgettable Fry Flight. Let customers pick from a variety of your operation’s best dip and fry offerings to build their dream-team LTO.
• Topped and Loaded Fries: Always a classic, always a best seller. Use ingredients your kitchen has on hand to get creative with a new topped and loaded fry appetizer, perfect for snacking on during gameday.

• Victory Monday: Offer a special discount the day after a big local win to keep fans celebrating.
• Two-minute drill: Limited-time flash deal during the last two minutes of the second quarter or fourth quarter.
• First down fry upgrade: Add a free fry upgrade with any sandwich or burger purchase on game days.

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1. Kantar, “Sports as Cultural Glue”, January 2026