For years, hash browns have hung out on the sidelines of the menu—crispy comfort tucked into the breakfast section. Always the trusty sidekick, but never the star. But that’s changing fast. These golden shreds are ready for their glow‑up. As diners crave familiar ingredients with a fun, photo‑worthy twist, hash browns are stepping into their moment. As one of the most versatile, trend‑forward bases operators can play with—hash browns are more than ready for their close‑up.
Comfort Meets Curiosity
Hash browns have a superpower: they’re comforting, familiar, and loved by nearly everyone—87% of consumers, to be exact.1 But here’s the twist: diners aren’t just craving comfort anymore. They want a little adventure, too.
With 75% of consumers looking to try something new and 74% choosing dishes that feel familiar plus a little unexpected, hash browns hit the sweet spot.2 Start with something they know, add something they don’t—and suddenly you’ve got a menu item people can’t wait to talk about.
Taking Menu Main Stage
Today’s menus are all about creativity and jumping dayparts. Guests are especially open to trying new things in apps, salads, burgers, and small plates—which is exactly where Simply Potatoes® Refrigerated Hash Browns shine.2
They can be the base, the topper, or the full‑on hero. Think:
- Loaded Birria Hash Browns, which layer crispy shredded potatoes soaking up rich, trending birria.
- Hangover Burgers stacked with golden hash browns for extra crunch and crave.
- Steakhouse Wedge Salads topped with fried hash browns crowned with fried hash browns for texture and flair.
- Korean Hash Brown Corndog bringing global fun, crispy edges, and major photo appeal.
These builds show just how easily hash browns jump beyond breakfast and anchor indulgent, trend-forward dishes.
So, if you’re looking to freshen up your menu without overhauling prep, your next star ingredient might already be sitting in the fridge.
Looking for more inspiration? Check out our products, recipes, and other helpful resources.
1Trendspotting, Use ubiquitous items as a vehicle for innovation, Datassential, Dec 2024
2Menu Development-Keynote Report, Datassential, 2024
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