As the food service industry begins to look towards a post-COVID future, savvy restaurant operators aren’t going back to business as usual. More than ever, they are choosing products that attract new guests, grow same-store sales, and are versatile enough for on-premise or on-the-go dishes. Read on to learn how Impossible™ Burger and Impossible™ Sausage Made From Plants can help you build a more resilient business.
Business Growth and Profitability
There’s a reason why over 25,000 restaurants in the United States alone, including multinational industry leaders, have added Impossible Foods products to their menu: they’re good for business. Impossible Foods foodservice partners have reported up to a 36% increase in same-store sales after adding Impossible™ Burger to their menu1, and Impossible Burger yields up to 28% more product than 80/20 beef cooked at the same temperature, meaning operators can make more portions with less product.
At a time when operators are streamlining their menus and leaning more into delivery and to-go operating models, choosing items that are versatile enough for a variety of menu applications is more crucial than ever. Impossible™ Burger and Impossible™ Sausage Made From Plants can be used just like their animal analogues in burgers, pasta, tacos, soups, and endless other ways.
COVID-19 has only accelerated the shift towards plant-based eating. In fact, 58% of US consumers are interested in reducing or have already reduced their animal-meat consumption, and 57% of consumers say they’d be more likely to visit a restaurant if it offered Impossible™ products.2 With Impossible products, your operation can be ready to meet the rapidly increasing demand for delicious meat made from plants.
Tasting is believing, so talk to your Shamrock Foods Sales Representative today to purchase or to request a sample.
1Earnest Research 2019; credit card data;
2IF Brand Tracker Jan 2020; July 2019 Impossible Foods Concept Test
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