Turn Up The Flavor

This year’s Shamrock Foods EXPO is serving up bold flavor, fresh ideas, serious savings and more – all in one exciting day. Join industry experts, premier chefs, restaurant owners and operations consultants to explore exciting new trends. Sample hundreds of new items presented with new applications and menu ideas. And take advantage of exclusive promotions and savings. Make plans now to be part of the can’t-miss culinary event of the year!

CHOOSE YOUR EXPO

Denver

Tuesday, August 12, 2025
9:00 am - 4:00 pm

Colorado Convention Center
(Exhibit Hall F)
700 14th St., Denver, CO 80202

Customer Registration

Not yet a Shamrock Foods Customer?
Click here

Boise

Tuesday, August 26, 2025
9:00 am - 4:00 pm

Boise Centre
850 W Front St Boise, ID 83702

Customer Registration

Not yet a Shamrock Foods Customer?
Click here

Phoenix

Wednesday, September 17, 2025
9:00 am - 4:00 pm

Phoenix Convention Center
(South Hall F & G)
33 S 3rd St, Phoenix, AZ 85004, USA

Customer Registration

Not yet a Shamrock Foods Customer?
Click here

San Diego

Wednesday, September 24, 2025
9:00 am - 4:00 pm

San Diego Convention Center
(Exhibit Hall GH)
111 Harbor Dr, San Diego, CA 92101

Customer Registration

Not yet a Shamrock Foods Customer?
Click here

Albuquerque

Tuesday, September 30, 2025
9:00 am - 4:00 pm

Albuquerque Convention Center
401 2nd St. NW, Albuquerque, NM 87102

Customer Registration

Not yet a Shamrock Foods Customer?
Click here

Boise

Tuesday, August 13, 2024
9:00 am - 4:00 pm

Boise Centre West 
850 W Front St Boise, ID 83702

Customer Registration

Not yet a Shamrock Foods Customer?
Click here

Anaheim

Wednesday, August 21, 2024
9:00 am - 4:00 pm

Anaheim Convention Center
(Exhibit Hall C)
800 W Katella Ave, Anaheim, CA 92802

Customer Registration

Not yet a Shamrock Foods Customer?
Click here

Phoenix

Wednesday, August 28, 2024
9:00 am - 4:00 pm

Phoenix Convention Center
(South Hall F & G)
100 N 3rd St., Phoenix, AZ 85004

Customer Registration

Not yet a Shamrock Foods Customer?
Click here

Albuquerque

Tuesday, September 10, 2024
9:00 am - 4:00 pm

Albuquerque Convention Center
 (Hall 1 & 2)
401 2nd St. NW, Albuquerque, NM 87102

Customer Registration

Not yet a Shamrock Foods Customer?
Click here

Denver

Wednesday, September 25, 2024
9:00 am - 4:00 pm

Colorado Convention Center
(Exhibit Hall A)
700 14th St., Denver, CO 80202

Customer Registration

Not yet a Shamrock Foods Customer?
Click here

Session Menu

Shamrock Foods EXPO is dishing up more than ever! With so much to see and do, here are the top experiences you don’t want to miss!

Kitchen Conversations with Chef Brooke Williamson

10:00 am

Join Chef Brooke Williamson and local chefs for an unfiltered conversation about the industry like you’ve never heard before.

Shamrock Family of Brands Cooking Demo with Chef Brooke Williamson

12:30 pm

Visit the Culinary Theater for an inspiring cooking demo with Chef Brooke Williamson featuring ingredients from our exclusive Family of Brands products.

SPIN & WIN

11:30 am & 3:00 pm

Visit participating sponsor booths for special offers, fresh ideas and new products. Plus enter for a chance to spin the Shamrock wheel to win exciting prizes and up to $5,000

Fired Up! Chef Challenge

2:00 pm

Three local chefs have 30 minutes to create a winning dish, using a basket of mystery Shamrock Family of Brands ingredients. The winner will earn major bragging rights, a beautifully designed custom-engraved cleaver, and $500. Interested in participating? Fill out the entry form!

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Live at EXPO 2024, three local chefs have 30 minutes to create a winning dish, using a basket of mystery, Shamrock Family of Brands ingredients. One winner who wows our panel of experts, including a special celebrity chef, will earn major bragging rights, and a very special prize.

If you’re fired up to compete in the Fired Up! Chef Challenge, please complete the information below. Once we’ve had a chance to review all potential contestants, we’ll be back in touch to let you know if you made the cut!

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Ready. Set. Cook!

Live at EXPO 2025, three local chefs have 30 minutes to create a winning dish, using a basket of mystery Shamrock Family of Brands ingredients. One winner who wows our panel of experts, including a special celebrity chef, will earn major bragging rights and a very special prize.

If you’re fired up to compete in the Fired Up! Chef Challenge, please complete the information below. Once we’ve had a chance to review all potential contestants, we’ll be back in touch to let you know if you made the cut!

Culinary Creativity Takes Center Stage

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Brooke Williamson is a celebrated Los Angeles-born chef, restaurateur, and winner of Bravo’s Top Chef Season 14 and Food Network’s Tournament of Champions. She is known for her vibrant, vegetable-forward cooking, culinary creativity and deep connection to Southern California’s ingredients. Launching her culinary career at 17, she trained under top chefs and co-founded acclaimed restaurants including Playa Provisions. Her debut cookbook, Sun-Kissed Cooking: Vegetables Front and Center, reimagines produce as the star of the plate.

A familiar face on Culinary Titans on Food Network’s Bobby’s Triple Threat, Brooke has served as a judge on culinary shows like 24 in 24, Chopped, and Guy’s Grocery Games. Brooke is also a passionate advocate for causes for No Kid Hungry and draws inspiration from gardening, family, and the local bounty that fuels her innovative cuisine.

The EXPO INSPIRATION GUIDE

EXPO FAQ

Shamrock Rewards

Get Rewarded Like Never Before

Get more great menu ideas and great savings on items you already purchase. Enjoy exclusive offers, rebates and promotions, and the chance to win great prizes, including trips to some amazing destinations with Shamrock Rewards.

Learn More

FOLLOW THE EXPO

Follow along with all the fun on social. #ShamrockFoodsEXPO

OVERHEARD AT THE EXPO

Get Excited. Take a look back at past EXPOs

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