The research firm Datassential reports that Italian fare is on 49% of U.S. menus. Diners love the craveable regional flavors, pleasing textures and variety. Operators love Italian food for its profit potential.
An Italian Reboot
Get everything you need to succeed in the highly competitive Italian segment. Our Italian-food specialists have curated a delectable assortment of high-quality ingredients that you can easily and profitably cross-utilize throughout your menu.
Bella Bello by Shamrock Foods has all the bases covered - from authentic Italian pizza flour to meatballs to sauces to cured meats and carefully sourced cheeses. Even small amounts of specialty proteins and luxurious ingredients elevate pizzas, pastas and other Italian dishes in ways that command higher price points.
"Pizza and pasta continually deliver as high-profitability menu items."Art Ortiz, Shamrock Foods Restaurant Consultant, CA
Elevate Your Italian Entrees
Use top-quality frozen raviolis, lasagna, pasta sheets, pizza dough and other prepared products that improve efficiencies and reduce labor needs.
For Italian meat and seafood entrees, add a generous amount of tortellini or ravioli from Villa Frizzoni® as a side for modest protein portions. It's a move that holds down food costs and keeps prices consumer friendly.
"Utilize high-quality, premium ingredients in a focused way to accent more modest ingredients."Art Ortiz, Shamrock Foods Restaurant Consultant, CA
Invite GUESTS TO BRING IT HOME
Pizza and most Italian dishes travel well. They're ideal for individual takeout orders, family-meal bundles and takeaway catering. Choose ProPak® containers and sturdy pizza boxes to hold heat and preserve food quality.
Offer your pizza doughs and frozen entreés for retail sales.
MENU-ADOPTION CYCLES - ITALIAN CUISINE & PIZZA

RAPIDLY GROWING
Bruschetta, charcuterie, frittata, appetizer meatballs, gnocchi, risotto.

CATCHING ON
Pizzaiola, pasta fagioli, arancini.

EMERGING
Branzino, focaccia di recco, polpette, caponata.

RAPIDLY GROWING
Prosciutto, caramelized onions, mac and cheese, smoked mozarella.

CATCHING ON
Pulled pork, sopressata, burrata.

EMERGING
Crab, kimchi, crème fraîche, pork belly.
Premium Pizza Pies
Load up your signature pizzas with specialty tomato sauces and toppings such as artichokes, anchovies and piquant pepperoni from Bella Bello.
Innovate on your LTO pizzas with cost-effective seasonal produce that creates FOMO and provides fresh flavor at a reduced food cost.
Source: Datassential 2022
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