Menu Inspiration

Building Sales with Snacks and Frozen Desserts

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Build snack and dessert sales with innovative, re-fab approaches that utilize inventory staples in new, low-labor ways.

      Appetizer & dessert consumption continues to grow.

      SNACKS ON MENUS

      As lines between categories blur, operators are menuing appetizers and “mini-bites” of entrees as snacks to build incremental sales, introduce customers to more of their menu and satisfy flex-diners.

      • THEY’RE EVERYWHERE

        Egg rolls, poppers, sliders, fried seafood, fried cheese, onion rings, garlic/cheese bread, platters/boards, meatballs.

      • INCIDENCE IS RAPIDLY GROWING

        Edamame, fried pickles, pretzel bites, sweet-potato fries, pot stickers, tots, seafood dip, bacon-wrapped dates, pickled vegetables.

      • CATCHING ON

        Pierogi, pimiento cheese, falafel, croquettes, arancini, poutine, empanadas, deviled eggs, cheese curds, crudites.

      • EMERGING

        Scotch eggs, baba ghanoush, bao buns, samosas..

      FROZEN DESSERTS ON MENUS

      Dessert sales overall rose by 17 percent over the past year. Frozen desserts (ice cream, sorbet and gelato) are a natural canvas for multiple flavor profiles and are a hot opportunity.

      • THEY’RE EVERYWHERE

        Oreo, pistachio, candies, chocolate, mint, mocha.

      • INCIDENCE IS RAPIDLY GROWING

        Dark chocolate, pretzel, pumpkin, red velvet, salted caramel, eggnog, birthday cake, cotton candy.

      • CATCHING ON

        Graham cracker, Nutella, Madagascar vanilla, espresso, snickerdoodle, pomegranate, Thai tea/green tea/matcha.

      • EMERGING

        Guava, saffron, rosewater, Irish cream, lychee, black pepper, chai, basil, black sesame, cardamom, rosemary.

      MAXIMIZING OPPORTUNITIES

      • Promote sharing as a way to experience more of your menu.
      • Market snacks for both in-house dining and takeout.
      • Base snacks on ingredients that can be cross-utilized.
      • Promote add-on sales of snacks as "something for later," "brain-boosters" or energy boosters.
      • Innovate by giving global flavor profiles to snacks.
      • Menu platters/boards with charcuterie, deli meats, cheeses, veggies, dips.
      • Blend slightly softened ice cream with spices and bits of crumbled cookies from Brickfire Bakery®. Pair ice cream with Brickfire Bakery® fancy desserts like decadent chocolate peanut butter mousse cake or divine chocolate lava cakes.
      • Talk them up to customers at the beginning and the end of the meal.
      • Suggest specialty-coffee pairings from Four Leaf Roasters®.

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