The versatility, portability and originality of wraps could be the perfect addition to your springtime menu. Use them to put a new twist on old favorites, create mouth-watering hand-held items—or even put some extra variety in your appetizer selection.

So What is a Wrap?

Simply put, a wrap is a flour tortilla filled with any combination of delicious ingredients and eaten by hand. The term wrap was coined in the 1990s, and was popularized by quick-service restaurants offering lighter, upscale alternatives to traditional fast food.

Today, wraps are still a formidable sandwich replacement. But many operators have found the wrap tortillas themselves to be incredibly valuable for their operation. Wraps are equal parts versatile ingredient and instant flavor booster, and are finding their way into the appetizer, entrée, even dessert sections on menus from coast to coast, and from fine-dining to QSR. With that kind of resume, it’s time to stop thinking of wraps as the anti-burger, and start seeing them as flexible, flavorful essentials for the back-of-house.

Flexible & Formidable

The versatility of wraps allows you to easily create an incredible variety of menu offerings:

• New menu items that appeal to your customers’ demand for layered flavors

• LTOs for quickly and easily using ethnic/exotic ingredients, more traditional ingredients or a combination of the two to drive new traffic

• New and different appetizers and salads

• Shareable entrées

• Tortilla entrées like quesadillas and pinwheels

• Crispy accessories to applications like tortilla soup, salads and more

• Alternatives to appetizer flatbreads and crackers

• Panini-style hot items that combine indulgence and portability

Go Mobile

The original benefit of wraps is just as valid today as it was in the 90s: you can take it with you. And the ability to add more mobile menu items like wraps can be a prime growth opportunity for your business. It might even help open up entire new day parts and To-Go prospects for your operation.

The Wrap Up

Wraps come in a rainbow of flavors and combinations, from simple savory to exotic ethnic spice. With all those tastes at your fingertips, it’s easier than ever to add an exhilarating hit of flavor to any application.

Wraps give you permission to be creative without reinventing every last ingredient. So what are you waiting for? It’s time to get wrapping.

San Pablo Tortilla Wraps

Item #       Flavor                            Description            Pack
2498821  TOMATO BASIL           12” Refrigerated     6/12/PK
2498831  SPINACH HERB         12” Refrigerated     6/12/PK
2498841  CHIPOTLE CHILI        12” Refrigerated     6/12/PK
2498851  GOLDEN WHEAT       12” Refrigerated     6/12/PK
2498861  JALAPENO CHEESE 12” Refrigerated     6/12/PK