"For general manger Nijmeh Shihadeh, simultaneously texting the latest promotions to all 15 employees at the Auntie Anne’s unit in the Exton Square Mall in Exton, Pa., was as easy as hitting the send button on her computer.

No more punching in each employee’s phone number or name to send a staff message. Whatever special offer the pretzel store was running that week, she could easily inform her staff before they got to work though an internet-based, mobile phone application. "

To read more about how such pervasive technologies as text message can be used to run and promote your operation, read the full article from Nation's Restaurant News.