09/10/2009 -- Phoenix, AZ Shamrock Foods today launched a state-wide marketing program to get consumers eating out again.

Citing the importance of Arizona's restaurant industry to the state's economy, Shamrock and the Arizona Restaurant Association developed the Dine4AZ.com campaign to help struggling restaurant operators promote their businesses, and to remind consumers what they enjoy most about dining out.

The dine4az.com campaign will utilize TV, radio, print, social media to lead consumers to a website where individual restaurants can promote mouth-watering enticements, specials, coupons and more. All Arizona restaurants will be listed on the diner4az.com website, and qualified Shamrock Foods customers can take advantage of no-cost promotional opportunities as well.

Campaign goals are to:

• Drive consumers to dine at one of Arizona's great restaurants.
• Inform consumers just how important the restaurant industry is to the State of Arizona, and how many jobs and tax dollars come from the industry.
• Offer Shamrock Customers a place where they can promote value-added opportunities to consumers.
• Give consumers another tool to find restaurants in their area.

"You can't do it alone," a Shamrock spokesperson said. "That's why Shamrock Foods has made a major commitment to you, our customers."

To participate in the program, restaurant owners and operators are encouraged to sign up here.